Weāre absolutely thrilled to share this exciting milestone: LemonCito by Zigmund Enterprises was one of the featured Philippine products at the renowned Winter Fancy Food Show 2025 in Las Vegas!
From January 19ā21, 2025, the Philippine Pavilion made its grand debut at the Las Vegas Convention Centerāthe first-ever official pavilion at this prestigious eventāorganized by DTIāCITEM and PTICāLA to showcase our vibrant food scene to the world.
Among 16 standout MSMEs under the FOODPhilippines banner, LemonCito proudly represented the sweetāand sourāspirit of the Philippines alongside iconic brands like Barrio Fiesta, Eng Bee Tin, and Mekeni, spotlighting our natural calamansi concentrate to international buyers.
Our booth was buzzing non-stop! With visitors eager to sample LemonCitoās refreshing tang, we had countless meaningful conversations and promising business leads. The energy was incredibleāpeople loved how our calamansi concentrate brought a vibrant, authentic burst of flavor to beverages, cooking, and mixology .
PTICāLA facilitated key buyer meetings, introducing food and beverage experts to Philippine-made specialties. Several Filipino-American Chamber of Commerce members expressed strong interest in distributing our products in the U.S. marketāan exciting step toward greater North America presence.
Winter Fancy Food Show 2025 brought together nearly 1,100 exhibitors from around the globe, drawing 12,000 industry professionals. Itās where trends are born, innovations are spotlighted, and connections are forged. Being part of that community, under the Philippine Pavilion, was an electrifying experience.
Weāre so proud to have been there, to represent Filipino food excellence, and to stand alongside other homegrown MSMEs gaining global attention .
This achievement wouldnāt have been possible without the extraordinary support of DTIāCITEM and PTICāLA, and the hard work of the Zigmund team. To everyone who visited our booth, engaged with us, and sampled LemonCitoāthank you for your time, interest, and feedback!
LemonCitoāborn in a humble kitchen, nurtured with passion, elevated by purposeāis now zesty-ing the world stage one sip at a time. š
Thank you for being part of our journey. Hereās to many more flavorful milestones!
#LemonCitoGoesGlobal
#WinterFancyFoodShow
#FoodPhilippines
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