A Taste of Success: Our Journey as an Exhibitor at IFEX Philippines 2023
Participating in the 16th International Food Exhibition (IFEX) Philippines, held from May 26 to 28, 2023, at the World Trade Center Metro Manila, was an exhilarating experience for us at Zigmund Enterprises. As a company dedicated to bringing high-quality Filipino food products to the global market, IFEX 2023 provided an unparalleled platform to showcase our offerings and connect with industry stakeholders.
The event, organized by the Center for International Trade Expositions and Missions (CITEM), attracted nearly 9,500 local and international trade visitors and buyers. With over 500 exhibitors from the Philippines and abroad, the exhibition floor was a vibrant hub of culinary innovation and business opportunities.
One of the highlights for us was participating in the Business-to-Business (B2B) meetings facilitated by the Department of Trade and Industry – Export Marketing Bureau. These interactions were instrumental in forging new partnerships and exploring export opportunities. The event's success was evident, with total export sales reaching $162 million, marking a 52% increase from the previous year.
We were also inspired by the thematic exhibitions such as Flavor Finds and the IFEX Kitchen, which showcased emerging food trends and allowed for live cooking demonstrations. These features not only highlighted the rich diversity of Filipino cuisine but also emphasized the industry's move towards innovation and sustainability.
Being part of IFEX Philippines 2023 reinforced our commitment to excellence and innovation in the food sector. The exposure and connections gained from the event have opened new avenues for growth and collaboration. We look forward to leveraging these opportunities to bring the flavors of the Philippines to a broader audience.
