Weāre absolutely thrilled to share this exciting milestone: LemonCito by Zigmund Enterprises was one of the featured Philippine products at the renowned Winter Fancy Food Show 2025 in Las Vegas!
From January 19ā21, 2025, the Philippine Pavilion made its grand debut at the Las Vegas Convention Centerāthe first-ever official pavilion at this prestigious eventāorganized by DTIāCITEM and PTICāLA to showcase our vibrant food scene to the world.
Among 16 standout MSMEs under the FOODPhilippines banner, LemonCito proudly represented the sweetāand sourāspirit of the Philippines alongside iconic brands like Barrio Fiesta, Eng Bee Tin, and Mekeni, spotlighting our natural calamansi concentrate to international buyers.
Our booth was buzzing non-stop! With visitors eager to sample LemonCitoās refreshing tang, we had countless meaningful conversations and promising business leads. The energy was incredibleāpeople loved how our calamansi concentrate brought a vibrant, authentic burst of flavor to beverages, cooking, and mixology .
PTICāLA facilitated key buyer meetings, introducing food and beverage experts to Philippine-made specialties. Several Filipino-American Chamber of Commerce members expressed strong interest in distributing our products in the U.S. marketāan exciting step toward greater North America presence.
Winter Fancy Food Show 2025 brought together nearly 1,100 exhibitors from around the globe, drawing 12,000 industry professionals. Itās where trends are born, innovations are spotlighted, and connections are forged. Being part of that community, under the Philippine Pavilion, was an electrifying experience.
Weāre so proud to have been there, to represent Filipino food excellence, and to stand alongside other homegrown MSMEs gaining global attention .
This achievement wouldnāt have been possible without the extraordinary support of DTIāCITEM and PTICāLA, and the hard work of the Zigmund team. To everyone who visited our booth, engaged with us, and sampled LemonCitoāthank you for your time, interest, and feedback!
LemonCitoāborn in a humble kitchen, nurtured with passion, elevated by purposeāis now zesty-ing the world stage one sip at a time. š
Thank you for being part of our journey. Hereās to many more flavorful milestones!
#LemonCitoGoesGlobal
#WinterFancyFoodShow
#FoodPhilippines
#ZigmundEnterprises
#DTICITEMPTICLA
Every great business has a storyāand ours began in a humble kitchen in Metro Manila, stirred with love, purpose, and a motherās desire to give her children something better.
In 1999, our founder, Madonna Elizaga, wasnāt thinking about exports, trade fairs, or FDA licenses. She was thinking about her children. She wanted them to have healthier drinksāsomething real, natural, and full of the goodness of Philippine fruits. That spark of love and intention gave birth to what we now proudly call Zigmund Enterprises.
Fast forward to today, and we find ourselves celebrating a full-circle moment. Madonnaās inspiring story was recently featured by the Department of Trade and Industry Region 7 in a special feature titled āFrom Kitchen Dreams to Global Triumph: The Journey of a Woman Entrepreneur.ā And itās a story we are deeply proud to share.
Starting as a cottage industry, Zigmund was built from scratch, fueled by long hours, borrowed equipment, and big dreams. When we relocated to Dumaguete City in 2007, the challenges multipliedābut so did Madonnaās drive.
With limited capital and almost no formal business background, she knocked on the doors of DTI and bravely took part in programs like OTOP, Kapatid Mentor Me, and eventually, DOSTās SETUP Program. These doors didnāt just open opportunitiesāthey opened a world of possibilities.
With the support of these government programs, Zigmund transitioned from manual to mechanized production, multiplied our workforce, and elevated our product standards. We went from three people in a small kitchen to a dedicated team in a fully equipped facility. From local fairs to international expos. From six-digit sales to seven-digit growth.
And through it all, weāve stayed rooted in purposeāuplifting local farmers, promoting health through natural juice concentrates, and keeping that original intention of nourishing families with real, honest products.
Madonnaās leadership pushed the boundaries even further. Today, Zigmund Enterprises proudly exports to countries like Singapore, the United States, and Canada. Weāve shared the stage at ASEAN Trade Fairs, SEOUL FOOD Korea, and were even invited to the APEC SME Week in Thailand, where Madonna was recognized as a leader in fostering small business growth.
This is more than Madonnaās story. Itās a story of Filipino ingenuity, of a mother's heart, and of a small-town dream turned international success. It's the story of every small business owner who dared to start, dared to struggle, and dared to dream big.
At Zigmund Enterprises, weāre not just bottling calamansi juiceāweāre bottling passion, perseverance, and the best of what the Philippines has to offer.
And none of this would be possible without the inspiring woman behind it all: Madonna Elizaga.
We thank the DTI Region 7 ā Negros Oriental for recognizing Madonnaās journey and for being a constant ally to MSMEs like us. To read the full DTI feature, you can visit their official website here.
This is just the beginning. We continue to dream, grow, and bring Philippine flavors to the worldāone bottle at a time.
#ZigmundEnterprises
#ProudlyPhilippineMade
#WomenInBusiness
#DTISuccessStories
#FromKitchenToGlobal
Zigmund Enterprises: A Featured Exhibitor at IFEX Philippines 2025
We are thrilled to announce that Zigmund Enterprises has been selected as a Featured Exhibitor at IFEX Philippines 2025, the country's premier international food trade show. This prestigious event will take place from May 22 to 24, 2025, at the World Trade Center Metro Manila in Pasay City.
Being recognized as a featured exhibitor is a significant milestone for our company. From our humble beginnings in 1999, crafting our signature LemonCito Calamansi Juice Concentrate in small batches, to now showcasing our products on an international stage, this journey has been nothing short of remarkable.
What to Expect at IFEX Philippines 2025
IFEX Philippines 2025 promises to be an exciting convergence of global food industry players. With over 700 exhibitors and 10,000 trade buyers and visitors expected, the event offers unparalleled opportunities for networking, product discovery, and business growth.
The exhibition will feature diverse product categories, including:
Additionally, the Sustainability Solutions Exchange (SSX) will be co-located with IFEX Philippines 2025, highlighting sustainable technologies and practices in the food sector.
Join Us at Our Booth
We invite you to visit our booth at IFEX Philippines 2025 to experience the authentic taste of our LemonCito Calamansi Juice Concentrate and explore our range of natural fruit juice products. Engage with our team, learn about our commitment to quality and sustainability, and discover how our products can complement your offerings.
For more information about our company and products, please visit our website: https://www.zigmundenterprises.com/about.
We look forward to connecting with you at IFEX Philippines 2025!
